👋 Kaixo! My name is Smith and I help early-stage teams build the operational backbone they need to move with clarity and speed.
My work sits at the intersection of product, engineering, marketing, and design – creating the systems, rhythms, and execution frameworks that unify teams and turn scattered effort into forward momentum.
I offer an hourly rate if you need me ad-hoc and a retainer rate for longer-term roles. Let’s have a chit-chat!
What I Do
Product & UX Direction
I provide end-to-end direction for complex product experiences, especially conversational or workflow-heavy surfaces. My focus is on coherence, clarity, and reducing UX drift as products evolve quickly.
What this looks like
- Defining flows, interactions, and core product views
- Reviewing and refining designs through implementation
- Keeping the experience cohesive as APIs, data models, and features change
- Proactively identifying and eliminating confusion and duplication
Product & Engineering Operations
I help product and engineering teams operate with focus, clarity, and momentum as they scale or change direction.
This work reduces friction, improves execution quality, and makes progress visible without adding heavy process.
What this looks like
- Establishing lightweight planning, prioritization, and delivery rhythms
- Clarifying ownership, decision rights, and handoffs across product, design, and engineering
- Translating strategy into execution-ready plans and milestones
- Improving cross-team communication and reducing execution drag
- Helping teams adapt processes as the product and org evolve
Customer & Product Insight
I help teams make sense of real customer behavior and feedback, not just opinions or anecdotes.
I synthesize usage signals, conversations, and patterns into clear product decisions teams can act on immediately.
What this looks like
- Ongoing synthesis of customer feedback and usage data
- Practical segmentation as real patterns emerge
- Clear, written product decisions with explicit tradeoffs
Product Frontend Execution
When helpful, I contribute hands-on frontend work directly in the product to accelerate progress and reduce risk.
This is targeted, high-leverage execution—not long-term ownership or feature factories.
What this looks like
- Implementing or refining core user flows and UX-critical surfaces
- Building shared components or patterns tied to new experiences
- Pairing with engineers to resolve complex UI/UX tradeoffs
- Ensuring frontend execution stays aligned with product direction
Marketing Website Execution
I own marketing website execution end-to-end, translating product positioning into clear, polished pages without heavy handoffs.
This work moves quickly and evolves alongside the product.
What this looks like
- Designing and building marketing pages in Webflow or Framer
- Defining page structure, messaging hierarchy, and layout
- Launching, iterating, and refining based on feedback and product changes