{"id":2,"date":"2024-07-12T18:54:55","date_gmt":"2024-07-12T18:54:55","guid":{"rendered":"https:\/\/seimith.io\/?page_id=2"},"modified":"2025-12-10T03:31:46","modified_gmt":"2025-12-10T03:31:46","slug":"about-smith-product-manager","status":"publish","type":"page","link":"https:\/\/seimith.io\/pt\/about-smith-product-manager\/","title":{"rendered":"About Smith"},"content":{"rendered":"
Head of Product and Engineering Operations<\/strong>
San Francisco, CA
2025 – Present<\/summary>\n
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www.runonatlas.com<\/a><\/figcaption><\/figure>\n\n\n\n

Product & Operations Leadership<\/strong> – Rebuilt Atlas\u2019s product and operational foundation by creating a unified execution rhythm across product, engineering, finance, and GTM. Established clear roadmapping practices, delivery cadences, and communication systems that aligned the entire organization. Designed and implemented processes that reduced ambiguity, increased development velocity, and gave leadership real-time visibility into priorities and progress. This structure enabled teams to ship faster, make cleaner decisions, and operate with far greater cohesion.<\/p>\n\n\n\n

Engineering Leadership<\/strong> – Leveraged my background as an engineer and engineering manager to bridge strategy with execution. Built internal tools and product prototypes while collaborating with engineers to architect scalable systems that support rapid iteration. Played a hands-on role in translating abstract product goals into concrete technical workflows and implementation paths. This technical fluency enabled faster decision-making, reduced rework, and ensured product and engineering remained tightly aligned.<\/p>\n\n\n\n

Customer Success Leadership<\/strong> – Built a customer insight and success foundation that improved retention and clarified product value. Led structured discovery with executives and operators to uncover pain points in pricing, billing, and analytics. Created repeatable interview guides, value maps, and validation frameworks that strengthened product decisions and reduced guesswork. Streamlined onboarding, surface common friction points, and translate feedback into actionable product requirements. These efforts tightened feedback loops and accelerated learning toward product-market fit.<\/p>\n\n\n\n

Financial & Operational Rigor<\/strong> – Established clear financial and operational oversight across the company, including burn and runway visibility, vendor management, and strategic prioritization. Built systems that clarified budget ownership, surfaced financial risk early, and aligned leadership on resource allocation. Introduced operational discipline that connected daily execution to long-term sustainability. These practices improved decision quality, strengthened organizational resilience, and ensured teams operated with clarity and accountability.<\/p>\n\n\n\n

Skills<\/strong>: Product operations \u00b7 Roadmapping and delivery planning \u00b7 Cross-functional alignment \u00b7 Pricing and packaging \u00b7 Customer discovery \u00b7 Revenue modeling \u00b7 Internal tooling and workflow design \u00b7 Frontend engineering \u00b7 Financial operations \u00b7 GTM messaging and competitive analysis \u00b7 UI\/UX prototyping<\/p>\n<\/details>\n\n\n\n

Founder of Mirro<\/strong>
San Francisco, CA
2023 – Present<\/summary>\n
\"\"<\/a>
www.mirroapp.com<\/a><\/figcaption><\/figure>\n\n\n\n

Bootstrapping a New Venture<\/strong> – Currently bootstrapping Mirro, a venture focused on democratizing personal styling by crowdsourcing fashion and style decision-making. Spearheading product vision, design, development, market research, and user acquisition. Conducted in-depth market analysis, surveyed over 1,000 potential users, and built a user base of 100+ with a 17% retention rate through targeted marketing efforts.<\/p>\n\n\n\n

Skills<\/strong>: Product Management & Development \u00b7 Market & User Research \u00b7 UI\/UX \u00b7 Pricing \u00b7 Marketing \u00b7 Customer Support<\/p>\n<\/details>\n\n\n\n

Senior Product Manager @ Podium<\/strong>
Remote \/ Lehi, Utah
2021 – 2023<\/summary>\n
\"\"<\/a>
https:\/\/www.brickyarddesign.com\/<\/a><\/figcaption><\/figure>\n\n\n\n

Built a Design System One Brick at a Time<\/strong> – Spearheaded the development and scaling of Podium’s Brickyard Design System. Architected a comprehensive vision, roadmap, and strategy while leading a team of 8 engineers and 1 designer. Fostered widespread adoption, by positioning Brickyard as an internal product and establishing a governance team to ensure design consistency and reduce deviations. Implemented an automated tracking system using JavaScript, Snowflake, and Tableau to monitor component usage and system health and introduced a company-wide quarterly planning metric focused on component adoption, elevating the bar for UX excellence. These strategic approaches resulted in an 80% adoption rate among products within 18 months, significantly reducing engineering and design overhead, reduced code redundancy, and improved quality test coverage.<\/p>\n\n\n\n

Led a Global UI\/UX Upgrade<\/strong> – Led a cross-functional team to execute a comprehensive UI\/UX upgrade across the Podium product suite within a compressed 4-month timeframe. Established a governance structure to prioritize high-impact areas, including the Primary Navigation and Global Settings. Employed ClickUp and Jira to manage project timelines and deliverables, resulting in substantial user satisfaction as evidenced by positive anecdotal feedback from Account Managers.<\/p>\n\n\n\n

Security and Compliance Project Management<\/strong> – Led cross-functional teams in the successful rollout of two-factor authentication, ensuring seamless integration across platforms. Collaborated closely with engineering, security, content strategy, marketing, account management, and compliance teams to mitigate risks and optimize user experience.<\/p>\n\n\n\n

Skills<\/strong>: Cross-functional Team Leadership \u00b7 Strategic Planning \u00b7 Mentoring \u00b7 Agile Methodology \u00b7 Snowflake \u00b7 Tableau \u00b7 Jira \u00b7 Air Table \u00b7 Confluence \u00b7 Marketing Strategy<\/p>\n<\/details>\n\n\n\n

Engineering Manager @ Gusto<\/strong>
San Francisco, CA
2020 – 2021<\/summary>\n
\"\"<\/a>
https:\/\/workbench.gusto.com\/<\/a><\/figcaption><\/figure>\n\n\n\n

Empowered a Lean Team to Deliver a New Design System<\/strong> – Built and led a high-performing team of 5 to develop Gusto’s Workbench Design System. Fostered a culture of design thinking, drove 15% design efficiency gains and improved brand consistency. Achieved 10% internal system adoption. Implemented performance management frameworks, including regular 1-on-1s and career development plans. Successfully recruited and onboarded new engineers, contributing to a positive and inclusive work environment.<\/p>\n\n\n\n

Skills<\/strong>: Engineering Leadership \u00b7 Team Building \u00b7 Recruiting & Hiring \u00b7 Mentoring \u00b7 Technical Operations \u00b7 Technical Planning \u00b7 Snowflake \u00b7 Tableau \u00b7 Jira<\/p>\n<\/details>\n\n\n\n

Design System Advocate @ WeWork<\/strong>
San Francisco, CA
2019 – 2019<\/summary>\n

Championing Design System Efficiency<\/strong> – Led a company-wide initiative to consolidate Design Systems at WeWork. Developed reusable components, streamlined operations, instituted a governance team, and established a centralized asset library for said system. While the broader company landscape eventually shifted, this project laid a strong foundation for a more streamlined design process.<\/p>\n\n\n\n

Skills<\/strong>: Global Cross-Functional Team Leadership \u00b7 Strategic Planning \u00b7 Developer Relations \u00b7 React<\/p>\n<\/details>\n\n\n\n

Senior Design Engineer @ Copper CRM<\/strong>
San Francisco, CA
2017 – 2019<\/summary>\n
\"\"<\/figure>\n\n\n\n

Built a Design System One Connection at a Time <\/strong>– Spearheaded the development and scaling of Copper CRM\u2019s Alloy Design System. As the founding UX engineer, positioned Alloy as a strategic internal product, developed a comprehensive roadmap and vision, and expanded the team 5x to drive product innovation and reduce customer support tickets by 10%. Implemented robust hiring and development practices, fostering a collaborative team culture. Actively contributed to product development by embedding the Design System team within all product initiatives.<\/p>\n\n\n\n

Skills<\/strong>: Product Management \u00b7 Cross-functional Team Leadership \u00b7 Recruiting & Hiring \u00b7 Ember.js \u00b7 Jira \u00b7 Developer Relations<\/p>\n<\/details>\n\n\n\n

Senior UX Engineer @ Salesforce<\/strong>
San Francisco, CA
2015 – 2017<\/summary>\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
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De-risked and Drove Product Innovation through Rapid Prototyping<\/strong> – Developed high-fidelity prototypes for web, iOS, and Chrome applications. Played a pivotal role in Salesforce’s \u201cLightning\u201d rebranding initiative, with the new user interface now adopted by over 150,000 customers worldwide. Accelerated decision-making, de-risked new features, and enhanced user experiences through early testing with product and sales teams.<\/p>\n\n\n\n

Empowered Developers Through Dreamforce<\/strong> – Delivered engaging Dreamforce sessions on leveraging Salesforce\u2019s Lightning Design System, teaching over 400 attendees. Expanded training reach globally, including a session in Australia. Mentored a team of 8 designers and engineers to deliver comprehensive workshops covering Heroku setup, local development, and deployment. Received second-highest session ratings.<\/p>\n\n\n\n

Skills<\/strong>: Front-End Development \u00b7 React \u00b7 iOS Development \u00b7 Public Speaking \u00b7 Technical Training \u00b7 Mentoring \u00b7 Community Building<\/p>\n<\/details>\n\n\n\n

Frontend Developer @ GetInsured<\/strong>
Mountain View, CA
2014 – 2015<\/summary>\n
\"\"<\/figure>\n\n\n\n
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Expanding Affordable Healthcare Access Through Intuitive Design<\/strong> – Developed front-end for \u201cCovered California\u201d, \u201cYour Health Idaho\u201d, and \u201cOne Mississippi\u201d healthcare exchanges. <\/p>\n\n\n\n

Skills<\/strong>: Front-End Development \u00b7 React<\/p>\n<\/details>\n\n\n\n

Executive Assistant \/ Business Development \/ Customer Services<\/strong>
Boston, MA
2008 – 2013<\/summary>\n

Executive Assistant to CEO, President, and Partners @ Bainco<\/strong>
Boston, MA
\u2022 Developed strong logistics, external relations, and client interaction skills as an Executive Assistant. Excelled in organizational and logistical management for key executives.

Business Development Intern @ Bank of America Merrill Lynch<\/strong>
Boston, MA
\u2022 Developed strong partnership-building and client development skills in real estate at Bank of America Merrill Lynch.

Business Development Intern @ Massachusetts Office of International Trade & Investment<\/strong>
Boston, MA
\u2022 Facilitated international business partnerships for Massachusetts companies at the Office of International Trade & Investment. Developed strong communication and relationship-building skills.

Resident Services Associate @ Simmons University<\/strong>
Boston, MA
\u2022 Provided exceptional customer service to Simmons University community for 4 years. Managed parking and meal plan payments, demonstrating strong interpersonal, problem-solving, and technical skills. Trained staff on financial systems.

Museum Guide @ The Revolving Museum<\/strong>
Lowell, MA
\u2022 Developed communication and interpersonal skills through 3 years as a Museum Guide at The Revolving Museum.<\/p>\n\n\n\n

Skills:<\/strong> Communication \u00b7 Business Development \u00b7 Employee Training \u00b7 Public Speaking<\/p>\n<\/details>\n\n\n\n

\ud83d\udc4b Yes, I go by Smith – like the last name!

When I’m not in product mode, you might find me making cold-process soap, knitting or crocheting while listening to LOTR lore, playing Animal Crossing New Horizons, or watching reruns of Bob’s Burgers. :’-D<\/p>\n\n\n\n

\"LinkedIn<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

\ud83d\udc4b Yes, I go by Smith – like the last name! When I’m not in product mode, you might find me making cold-process soap, knitting or crocheting while listening to LOTR lore, playing Animal Crossing New Horizons, or watching reruns of Bob’s Burgers. :’-D<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Smith - S(ei)mith.io<\/title>\n<meta name=\"description\" content=\"I am a passionate and execution-oriented product leader with over 15 years of experience driving innovation across design systems, enginee...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seimith.io\/pt\/about-smith-product-manager\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Smith - 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